The Story

Master Distiller Germán González

The Maker

Germán González Gorrochotegui, one of the most celebrated working tequileros, was born in Mexico City with strong spirits running through his veins. He is the son of prominent tequilero Guillermo González Diaz Lombardo, who created Chinaco, the first ultra-premium tequila imported into the United States. Fascinated by the family business and eager to follow in his father’s footsteps, Germán chose to pursue a hands-on experience in tequila-making at his family’s distillery.

Germán immersed himself in every element of the tequila-making process, from working the agave fields, to spending time in the laboratory mastering the many intricacies of distillation. Today, Germán is considered to be one of the best living master tequileros by many aficionados and spirit experts.

La Llorona

The Myth

The story of La Llorona, “The One Who Cries,” is one of faith and faithlessness, passionate love, and shocking loss.

While the tale’s origin has been lost over time and many versions exist across Central and South America, all feature a beautiful young woman scorned to madness by her unfaithful husband. Legend has it that she wanders Mexico’s landscapes crying bitter tears of regret.

It is a story Germán heard many times as a child. And it was Llorona’s passionate tears that inspired Germán’s greatest creation.

Private Family Reserve

The Masterpiece

Utilizing learning from his father, coupled with his passion and expertise, Germán created the very first bottle of Tears for his personal enjoyment— but it was too good not to share. In 2012, Germán shared his special reserve with a close group of friends: a small-batch, artisanal expression boasting a rich and complex flavor profile. These friends encouraged Germán to release a limited supply for others’ enjoyment.

Germán named his creation Tears of Llorona, after La Llorona, the legend told to him by his father, and began distributing to select U.S. markets in 2014. Today, spirit aficionados and critics recognize Tears of Llorona as a masterpiece and a true expression of Germán’s genius.